Newspapers are one of the oldest media to advertise products, brands, or services. It is also one of the most cost-effective ways to reach a large number of people. Advertising in newspapers is a process that includes reserving space in the publication and designing and printing an ad piece to be included in the pages of the paper.

The cost of advertising in newspapers varies depending on location, size, and duration of the run. The price can be as low as a few hundred per square cm or reach thousands of rupees.

Before you decide to invest in an ad in the newspaper, consider the purpose of your campaign and target audience. Read this article to know how to book ad in newspaper and how much it costs. We will also discuss ways to save on ads.

How does booking an ad in a newspaper work?

Before you can print your ad, you will need to book space online or via phone with the company that owns the newspaper ad agency where you want to run your ad. This is a process that can take a few days in larger cities where demand is higher and ad space is limited.

Once you are able to secure ad space, the publisher will provide you with ad specifications, including size and types of formats that can be accepted. Most publishers will accept ads in JPEG and PDF

What is the cost of advertising in newspapers?

The cost of advertising in newspapers depends on several factors such as location, size and duration of the run. Advertising in national newspapers can cost more than local ones. National newspapers have a larger readership, thus you will be reaching a targeted group more efficiently.

Some ways to save when booking ads in newspapers

• If you are a small business looking to book an ad, try asking the newspaper ad agency for small promotional offers. You can also ask for special offers during off-peak seasons or times like holidays and festivals.
• If you are able to book multiple ad spots in one newspaper, you can typically get a discounted rate.
• If you are a loyal customer of an ad agency, they may gift you ad space or give you a discount on your campaign.

How to book ad in newspaper? What things to consider before buying space

Make sure you have enough time to revise your ad if needed before submission. Most publishers have a few days’ turnarounds for final approval. Be careful about deadline management if you are running seasonal promotions!