What are the types of Radio Advertisement

What are the types of Radio Advertisement

There are different types of radio ads that businesses can use to reach their target audience. Here are some of the most common types of radio ads:

  • Jingle Advertising: Advertising through the jingles is the most appropriate option for many advertisers. We help you identify the correct jingle length and right time slot to play your jingle. Advertising rates for jingle is the lowest rate among all other radio advertising media options.
  • RJ Mention: When the RJ talks about the advertiser’s brand while conducting a show. The RJ talks for 40-50 sec to minutes depending on the requirement of the advertiser. FM Stations charge a premium for advertising on radio FM through RJ mentions.
  • Sponsorship Tag: A show sponsorship tag is the announcement of the advertiser’s brand before starting the show. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.
  • Radio Contest: An Advertising brand can sponsor games/quizzes on Radio and gives away the branded gratification to the winners of the contest. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate.
  • Time Check: At regular intervals you can remind your target audience about your brand by sponsoring time check. Time Check is the easiest method of advertising in radio. An FM advertising format suitable for long term advertisers.
  • Studio Shift: To help you drive the traffic on your event site Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.
  • Roadblock: Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.
  • Outdoor Broadcast: Here the radio station’s presenter and its team broadcasts off-site as per the advertisers desired venue. This is a premium innovation but it’s worth the cost to drive maximum listener’s attention to your brand.
  • Digital Promotion: All the popular RJ’s are active on social media having fan following in millions, hence they promote the brand on their social media profiles.

We have a team of professionals who can help you to advertise in Radio Channels that reaches your target audience at affordable rates.

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